Stop guessing.
Start building.
The cost of guessing
42%
of startups fail because there was no market need — the #1 cause, by a wide margin.
Most startups die building something nobody wanted. The signal was there in the market — nobody checked first.
70%
scaled prematurely — building & spending before demand was proven.
How it works
From a raw idea to a validated plan.
You bring
An idea
1
Scan
Screen
"Is this worth a deeper look?"
2
Map
Validate
"Where exactly does it win?"
3
Build
Execute
"What do we ship, and how?"
4
Launch
Go to market
"How do we take it live?"
You get
A plan
See a real report
This is what lands in your inbox.
Sample · Scan report
The full report, at full size.
These reports are built to be read on a wide screen. Open the real thing rather than a shrunken preview.
Open the Scan report →Choose your depth
Each tier earns the next.
Setting up payments
Runs are free while we finish setup — pick a depth and we’ll email you a pass. Prices below are what they’ll cost once checkout opens.
See exactly what each tier answers →
Scan€39
First-pass screen
IncludesFour-tone verdict + score5-dimension breakdownCompetitive landscapeEvidence base48-hour test plan
Map€99
Deep validation
IncludesBeachhead ICPPositioning wedgeMarket sizing (TAM/SAM/SOM)Unit economics30-day plan
Build€179
Execution readiness
IncludesMVP scopeRICE backlogUser flowsArchitecture plan30-day build sprint
Launch€279
Go-to-market readiness
IncludesOffer & pricingMessagingChannel plan30-day launch calendarAsset library